Formo

Formo is an analytics and data platform designed specifically for crypto and DeFi teams, providing comprehensive analytics and attribution for onchain applications. Its primary purpose is to deliver actionable insights, enabling growth leaders and product managers to understand user behavior and drive growth.Target Audience: Crypto startups, DeFi projects, growth leaders, CTOs, and product managers seeking deep insights into their onchain applications.Key Features:Product Analytics: Unified event tracking, onchain attribution, and ROI measurement for crypto apps.Wallet Intelligence: Customer 360° profiles, DeFi-native user segmentation, and wallet labels with social data.Token-Gated Forms: A fully-featured form builder with token gating for Ethereum and Solana, integrating with World ID and Passport.Ask AI: Leverage Large Language Models (LLMs) and MCP to query and connect your data effortlessly.Cross-Chain Data: Multi-chain and multi-protocol data support across EVM and Solana.API Access: Query, filter, and export your data programmatically with a robust API and CLI.Use Cases:Formo is invaluable for teams looking to gain clarity on user engagement. It allows them to see what users do across key touchpoints, from their first visit to onchain transactions, helping to optimize acquisition, activation, and revenue. Growth leaders can measure campaign performance across various channels, tracking crucial metrics like volume, revenue, and retention to maximize ROI.Furthermore, Formo empowers teams to understand their audience deeply. By turning fragmented data into rich, actionable wallet profiles, users can build high-value, targeted segments of prospects based on their onchain activities. This is crucial for effective user onboarding, community activation, and launching successful waitlists or exclusive programs through token-gated forms.Pricing Information:Formo operates on a freemium model, allowing users to "Start for free" and explore its core functionalities. Specific pricing tiers for advanced features or higher usage are not detailed in the provided content, but a free entry point is available.User Experience and Support:Users consistently praise Formo for being "straightforward to use" and covering most core metrics without requiring a complex data stack. The platform is designed for ease of use, and the team is noted for being "super active," providing "perfect and very responsive" support, and rapidly shipping new features and updates. Comprehensive documentation is also available under their resources.Technical Details:Formo is built with privacy in mind, free of third-party cookies and invasive tracking. Its SDKs are 100% open source with a permissive MIT License. The platform supports cross-chain data across EVM and Solana ecosystems and offers API access for data querying and export, alongside a Command Line Interface (CLI). It also integrates with AI tools like Claude and Codex via MCP.Pros and Cons:Pros:Actionable insights for onchain growth.Comprehensive analytics and attribution for DeFi.Robust wallet intelligence and segmentation.Privacy-friendly design with open-source SDKs.Cross-chain data support (EVM & Solana).Responsive customer support and active development.AI integration for data querying.Cons:Specific pricing tiers are not detailed in the provided information.Requires integration into existing dApps/platforms.No explicit cons mentioned in the testimonials or features.Conclusion:Formo stands out as an essential data platform for crypto and DeFi teams, offering unparalleled clarity into onchain user behavior and growth metrics. By providing powerful analytics, wallet intelligence, and community activation tools, Formo enables builders to make data-driven decisions and scale their decentralized applications effectively. We encourage you to explore Formo and book a demo to see how it can transform your growth strategy.